Soba photo

Discover various kinds of soba! Enjoy the taste of soba!

There will be many other attractions for you to enjoy.

Which soba would you like?

Echigo Tokamachi Soba Festival Overview

hegisoba mark
Date and Time Saturday, Oct. 19, 2018 ~ Sunday, Oct. 20, 2019
Venue KINARE, 1F(next door to Michi-no-Eki Cross-ten)
Sponsor Echigo Tokamachi Soba Festival Committee
Co-sponsor Tokamachi-chiiki Hegisoba Kumiai


As an eco-friendly festival, all the soba stalls here are using recyclable bamboo chopsticks.
However, we would greatly appreciate it if you could bring your own chopsticks from home.

The Festival of last year


KINARE, 1F(next door to Michi-no-Eki Cross-ten)
71-2, 6-1 Hocho, Tokamachi City, NiigataPrefecture 948-0003

Access map
Participating Soba Noodle Shops
  • Sobaya Seibee
  • Tamugi Soba
  • Kojimaya-sohonten
  • Soba-dokoro Atema
  • JA Vegi-park Michikusa
  • Soba-hajime-kai
  • Horokanai-cho (Hokkaido)
  • Wada (Ojiya-shi)
  • Wataya (Ojiya-shi)
  • Maruichi (Ojiya-shi)
  • Ichikara-batake (Ojiya-shi)
  • Soba-dokoro Ishidaya-ittetsu (Iiyama-shi)
  • Edo Sobalier Society (Tokyo)

What is Hegi Soba?

Hegi Soba comes from the Tokamachi region, an area known for their textile industry. Some of the traits that make it unique are: the vessel it is served in, its ties in history and its presentation.

Hegisoba photo

The vessel it is served in is called hegi which is a wooden box. The word hegi comes from the Japanese word hagu which means to peel.


One factor that makes hegi soba unique is the use of funori, a type of seaweed that acts as a binding agent. The noodles have a firm texture yet goes down smoothly. Tokamachi has been known as a textile town. One thing that sets their industry apart from others is their use of funori. It serves as a glue, binding and strengthening the threads to prevent it from breaking easily. As a result, funori wholesale sotres became a bustling place. By the end of the Taisho Period, it was also being used in soba noodles, making the smooth yet firm noodles we know today.


Hegisoba is served in a way that makes it easy to eat bite by bite. The soba noodles are spun into bite size coils representing the way threads were bundled for weaving. This bundling technique is called tegari or teburi. By presenting it this way, not only does it look aesthetically pleasing but it also embodies its ties to the textile industry.